Advertising in the 1970s
You knew it was Christmas time when those
Ronco ads started popping up on TV!
Pocket Fisherman, Inside-the-Egg Scrambler, Buttoneer, Record Vacuum and the Glass Froster are just a few of the Ronco products. But WAIT...also from Ronco: Veg-o-Matic, Food Dehydrator, Mr Micophone, Smokeless Ashtray, Bottle & Jar Cutter, Flower Loom, Cookie Machine, Rhinestone & Stud Setter, Kitchen Magician, Speed-Tufting Kit, Dial-o-Matic Spray Gun and who could forget all those record albums; I owned about a half-dozen myself...or was that K-Tel?
Ronco/Popeil was so popular, that it was picked up by
Saturday Night Live; who doesn't remember Dan Ackroyd advertising the
Bass-o-Matic in '76?
Even though the majority of Ronco/Popeil products were all 'battery-operated', the commercials never used those words.; instead, they opted for the term "cordless electric". The gadgets were deceptively simple in appearance, but they worked! And as 'cheap' as they were...I still own a working Pocket Fisherman AND a Veg-o-Matic.
Characters in Advertising -Comet - Josephine the Plumber aka Jane Withers
Maytag - The lonely appliance repairman aka Jesse White
American Express - Karl Malden
Hertz - OJ Simpson
Star-Kist Tuna - Charlie the Tuna aka Herschel Bernardi
Kentucky Fried Chicken - Colonel Sanders himself
Friskies Nive Lives Cat Food - Morris the cat
Fritos Corn Chips - Frito Bandito
Mister Coffee - Joe DiMaggio
Minute Maid Orange Juice - Bing Crosby
Peter Pan Peanut Butter - Alan Sues
Skippy Peanut Butter - Annette Funicello
Sanka Coffee - Robert YOung
Polaroid Cameras - James Garner & Mariette Hartley (they were so good, that many people thought that they were really married.)
Palmolive Dishwashing Detergent - Madge the Manicurist aka Jan Miner
Charmin Bathroom Tissue - Mr George Whipple aka Dick Wilson
Life Cereal - Mikey aka John Gilchrist
Famous Advertising Lines -Star-Kist Tuna -
"Star-Kist doesn't want tuna with good taste, it wants tuna that tastes good."
Chiffon Margaine -
"It's not nice to fool Mother Nature!"Budwiser -
"When you say Budweiser...you've said it all!"Libby -
"If it says Libby's Libby's Libby's on the label label label, you will like it like it like it on your table table table."
Armour -
"Hot dogs, Armour hot gods, what kind of kids eat Armour hot dogs? ....."
Coca-Cola -
"Id like to buy the world a Coke....."
Toitsie-Pops -
"How many licks does it take to get to the Toostie-Roll center of a Tootsie-Pop? The world may never know."
McDonald's Big Mac -
"Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun."Hunts Manwich Sauce -
"A sloppy-joe is a sandwich, but a Manwich is a meal!"
Reese's Peanut Butter Cups -
You got chocolate in my peanut butter! Well, you got peanut butter on my chocolate! Two great tastes that taste great together....."
Green Giant -
"Ho Ho Ho!...Green Giant!"Jif Peanut Butter -
"Choosy moms choose Jif."
Nestea Instant Tea -
"Take the Nestea plunge!"American Express -
"Don't leave home without it!"AT&T -
"Reach out and touch someone."Palmolive Dishwashing Detergent -
"You're soaking in it!"Wisk Laundry Detergent -
"You've got ring around the collar!"Charmin Bathroom Tissue -
"Please don't squeeze the Charmin."Alka Seltzer -
"I can't believe I ate the whole thing."Prell Shampoo -
"Go from flat to fluffy."Memorex Audio Tapes -
"Is it live, or is it Memorex?"
Peter Paul Almond Joy/Mounds -
"Sometimes you feel like a nut...sometimes you don't."
7up -
"The uncola"
Life Cereal -
"He likes it" Hey Mikey!"
Skinky -
"What walks down stairs, alone or in pairs...everyone knows it's Slinky!"
Battleship - "
You sank my battleship!"
Virgina Slims cigarettes-
You've come a long way baby!"Tareyton cigaretts -
I'd rather fight tan switch!"1970s Comercials on YouTube -There are a TON of retro commericals on YouTube...so many in fact that it would take up too much space to post them all. But start here:
http://www.youtube.com/view_play_list?p=4097626FEA6DB9C8 and go from there.
Farrah Fawcett was in a lot of commericals...Ultra Brite, Lady Schick Speed Styler (the famous 'Farrah Flip", Faberge Shampoo, Head & Shoulders Shampoo (with Penny Marshall), Noxema (with Joe Namath), Mercury Cougar, Adorn Hairspray to name a few.
Have fun and see how many actors/actresses got their start. Check out the 'banned' panty hose commercial.
Public Service Announcements -No "advertising trivia" would be complete without one of the most compeling PSA/commerical of all; the 'Keep America Beautiful' featuring Iron eyes Cody: "People start polution.....people can stop it."